Moralizations in Science Communication

Climate justice, freedom energy, or Frankenfood – moral judgments are omnipresent in debates about socio-scientific issues. Our research project is called "Moralisierungen in der Wissenschaftskommunikation" (Moralizations in Science Communication), short MoWiKo. We study the types and effects of moralizations as well as how ethical aspects can be communicated appropriately. 

It is the natural sciences that usually analyze the underlying factors of certain societal problems such as climate change or new pathogens. They also develop ways to address these issues, such as new energy technologies or vaccinations. However, these findings often raise ethical questions that cannot be answered solely based on scientific statements. These include questions about the prioritization of goals, handling risks, or cost-benefit calculations. 

Ideally, answers to such questions arise in societal negotiation processes where all parties are capable of discourse and willing to make evidence-based compromises. In reality, however, such discussions at the interface of science and society are often not very oriented towards negotiation and finding a compromise.  

We assume that one reason for this is the way moral aspects of socio-scientific issues are introduced into public discourse. In this project, we investigate Moralizations in Science Communication as an interdisciplinary team from philosophy, communication science, and linguistics. It is funded by the Federal Ministry of Research, Technology and Space.

Gruppenfoto MoWiKo Teammowiko
Fifth MoWiKo Meeting

16.10.2026

At the workshop in Karlsruhe, the project teams from the fields of communication studies, linguistics, and philosophy presented and discussed their latest research findings. The lively discussions provided valuable insights for the final phase of the project.

Read More
Das Bild zeigt Anna Klassen während eines VortragsCzybik & Schmid Media
Value-based Science Communication for a Sustainable Future

06.10.2026

When it comes to sustainability, scientists and politicians are often accused of moralizing—yet this debate cannot be meaningfully conducted without reference to values. How can we effectively communicate about this topic? At the “Living within Planetary Boundaries” conference, Anna Klassen presented the guide to science communication and led a hands-on workshop.

Read More
Logo of SuW - Forschungsnetzwerk Sprache und Wissen.SuW
Conference of the Research Network "Sprache und Wissen"

23. - 25.09.2026

The annual conference of the Research Network "Sprache und Wissen" (Language and Knowledge) is being held under the title ‘Reading Between the Lines: The Pragmatics of the Unspoken’. The conference focuses on the implicit – that is, everything that is not said but is nevertheless communicatively effective. The starting point for the conference theme is the observation that moralising is often not formulated explicitly, but is instead expressed implicitly.

Read More